The Longhorn Ballroom, built in 1950 as the Bob Wills Ranch House, has embraced the dynamic pulse of music, from Western swing to R&B, rock, jazz, and punk, defying racial segregation norms of its time. In 2020, the Longhorn faced an uncertain fate from neglect and poor management. Unprotected by historical designation, concerns about its demolition arose until a new owner embarked on a mission to turn it into a viable state-of-the-art music venue without compromising its cultural heritage.

The restoration, undertaken in full consultation with the Texas Historical Commission, included numerous updates while safeguarding architectural integrity. Exterior rehabilitation included preservation of historic murals and facade details and restoration of a long-lost historic sign. Internally, the dance floor was enhanced for greater accessibility and “danceability. Structural modifications enhanced sight lines, insulation was added for acoustics and comfort, and backstage areas were updated for the artists and crew. Lighting and sound systems now meet today’s standards for performance spaces.

Curated exhibits now showcase memorabilia of artists who have performed over the decades, including guitars from Stevie Ray Vaughan, Tammy Wynette and BB King. In January 2024, the Longhorn Ballroom was listed on the National Register of Historic Places.